Privacy Policy

Last Updated: [Insert Date]

At Active Wear Shop (“we,” “us,” or “our”), your privacy is as important to us as the quality of our adventure gear. This Privacy Policy explains how we collect, use, protect, and share information when you visit favoritemotion.com (the “Site”) or make purchases from our global outdoor community (excluding some Asian and remote regions).

1. Information We Collect

To provide you with seamless service from our Montgomery, Alabama headquarters to your next adventure destination, we collect:

• Personal Information: Name, email, shipping/billing address, payment details (processed securely), phone number
• Order Details: Products purchased, sizing preferences, and transaction history
• Technical Data: IP address, browser type, device information, and Site usage patterns
• Communication Records: Customer service inquiries sent to [email protected]

2. How We Use Your Information

Like choosing the right base layer for your activity, we use data appropriately:

• Process orders and ship gear worldwide (except excluded regions)
• Provide customer support for your adventure needs
• Improve our products and Site experience
• Send service-related communications (order confirmations, shipping updates)
• With consent, send marketing about new climbing shoes, fleece jackets, and other performance apparel
• Prevent fraud and enhance security

3. Data Sharing & Disclosure

We treat your data like essential trail supplies—only sharing what’s necessary:

• Service Providers: Payment processors (PayPal, card networks), shipping carriers, IT security
• Legal Compliance: When required by law or to protect our rights
• Business Transfers: In case of merger or acquisition

We never sell your personal information to third-party marketers.

4. International Data Transfers

As we serve adventurers globally (with some regional exceptions), your data may be transferred to and processed in the United States and other locations, protected by appropriate safeguards.

5. Data Security

We protect your information with the same dedication as our performance apparel protects you from the elements:

• Industry-standard encryption (SSL) for all transactions
• PCI-compliant payment processing
• Regular security audits
• Limited employee access to sensitive data

We never store complete payment details on our servers.

6. Your Rights

You control your data like you control your adventure:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure under certain conditions
• Opt-Out: Unsubscribe from marketing emails
• Restriction: Limit how we use your data

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

Like trail markers, cookies help navigate our Site:

• Essential Cookies: Enable checkout and account functions
• Performance Cookies: Analyze Site usage to improve experience
• Marketing Cookies: Show relevant ads (with consent)

Manage preferences via your browser settings or our cookie consent tool.

8. Children’s Privacy

Our Site is designed for adventurers ages 16+. We don’t knowingly collect data from children without parental consent.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated via email or Site notice.